By John Mangas, Real Estate Broker in Toledo Ohio
Most of us recall the song in the title from the 1987 REM release, even if we can’t sing every word of every verse.
My thought is simple; the brokerage business has changed dramatically and the world we lived in has ended. Do you feel fine?
December is upon us and 2011 is in the rear view mirror. Have you embraced the new real estate world or are you still longing for things to get back to the way they used to be? It’s a great time of the year to reflect on where you are and where you want to be.
Strategies and tactics for 2012 as they relate to business planning for the new year need to be pulled out and dusted off. The time is now to take a hard honest look at yourself and your business and ask yourself some tough questions. If you are an agent looking to take your practice up a level or a broker/owner wanting to become more progressive now is the time to do an honest assessment.
Business planning is much more than budgeting and goal setting. In part it’s being a visionary and analyzing your market, your strengths & weaknesses and translating that to specific strategies. These strategies are a big picture overview with specific tactics that detail how you will implement the overall strategy. I listened to a real estate business and technology “smart guy”, Doug Devitre at a conference a couple years back. He shared many great insights that have been implemented into our company and culture. One of his sayings is powerful: understand the WHY…delegate the HOW. That saying and his presentation inspired my partner and I to transform our agency without dramatically changing the underlying culture.
Discovering ways to integrate news systems of technology and efficiencies into any business is a challenge, but necessary. Finding ways to do more with less is the way of the future. Be creative. Ask for help. And begin today!
I can tell you from personal experience that once I came to terms with the fact that the real estate world had ended as I knew it, my partner Kathy Kuyoth and I became proactive and embraced those changes, and we DID BEGIN TO FEEL FINE!
Have a great 2012!
John is broker and co-owner of RE/MAX Preferred in Toledo Ohio with 3 offices & 80+ agents.