Tuesday, March 27, 2012

The RE/MAX Convention-Take Aways for the Consumer



By John Mangas, Broker/Owner RE/MAX Preferred Toledo, Ohio

The RE/MAX Convention was in Las Vegas the first week of March and was centered around an “R4” theme. Each day of Convention had a different theme: REIGNITE, RECONNECT, RECOGNIZE, REDISCOVER.  These daily themes served as a touchtone for each of us as we explored the learning opportunities afforded to us.

As RE/MAX brokers and agents, we are here to serve our clients. That take on many different forms based of different markets, types of sakes and market conditions. Below are a few of my “convention take aways” that today’s consumer may find useful”

REIGNITE:
  • Market conditions are improving
  • Most experts agreed that markets have bottomed out
  • Customer Service is an often forgotten art in this electronic age

RECONNECT:
  • Understanding our passion and our purpose allows us to be a bigger person and better service our clients
  • The basics never fail us, but still be cutting edge; the RE/MAX mobile app was announced for consumers and may now be downloaded.
  • Everyone, agent, broker or client should read “Good to Great”  and “Delivering Happiness”

RECOGNIZE:
  • Looking at our systems and honestly assessing if the meet our clients expectation is something we all need to do from time to time
  • “I want to be the person that my kids think I am” Tom Ferry (enough said)
  • There is more opportunity around us; Today’s 4% +/- fixed rate mortgage money, vast housing stock & historically low homes prices (average fixed rate over past 40 years is approx. 8.9%)

REDISCOVER:
  • Learning the lesions from the last recession and communicating them to our clients is now a priority
  • How do we best communicate? 42% of consumers have no land line
  • Homeownership is still the American dream and creates stable communities.

The Convention serves us as practitioners, but ultimately it benefits our clients. At RE/MAX Preferred, we strive to provide our buyers and sellers a higher level of service which is why over 20+ of us invest in the Convention each year. Keeping our skill sets honed is a priority to us whether we assisting our clients with distressed properties, relocation, buying or seller; that’s why at RE/MAX we say, OUTSTANDING AGENTS/OUTSTANDING RESULTS!

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