By Kathy Kuyoth Broker/Co- Owner RE/MAX Preferred Associates Toledo, OH
With over 85% of home buyers starting their searches online it’s important to inform sellers about the effect this has on physical showings. In today’s market, a buyer can get most of the information about a home for sale , see multiple photos, and watch a virtual tour online. The buyer may do this several times over an extended period before they decide to request to physically see the home. With this in mind, monitor your websites for the number of hits you have on each of your listings and give your sellers that information in your weekly update. Sellers will appreciate this helpful information as there are usually fewer physical showings during the 4th quarter. You also need to set the stage during your listing appointments and let your sellers know there may be less physical showings because of the buyer being able to access a lot of the information about the home online. Make sure you stay in touch with your sellers and keep them informed Communications are more important right now as activity is declining during the last few months of 2012.
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